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- Executive White Paper by Bloor Research
Our customers are important
At blueKiwi Software, the relationship with our customers is our highest priority. We know every customer of ours personally and we're always coming up with new ways of meeting their needs
Rob Gray, UK Country Manager, blueKiwi Software
Our customers often share common business challenges and can benefit greatly from each other's experience. In order to facilitate this interaction, we have created a customer community where all our customers share ideas and best practices, which helps to improve their own businesses as well as their use of blueKiwi.
The blueKiwi customer community site was created in order to open up a dialogue between our customers, our steering committee, our sales and marketing representatives, our R&D engineers, our services staff and our Enterprise 2.0 expert community, all of whom participate in our rapidly growing blueKiwi ecosystem.

the blueKiwi Customer Community
In addition, a regular customer satisfaction survey measures the satisfaction of all aspects of our product and service. Customer feedback directly influences the blueKiwi product strategy and ensures that we design blueKiwi with customer's needs in mind rather than purely focusing on the latest "cool features"
2008 will see the official launch of blueKiwi user group, which is intended to be an independent customer community with its own management structure, will benefit from the logistical help and support of blueKiwi.

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